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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Warren Buffett
Business Magnate & Investor, Berkshire Hathaway
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something else.”
Steve Jobs
Co-Founder, Apple
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context, and connection.”
Beth Comstock
Vice Chair, General Electric
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
David Ogilvy
Founder, Ogilvy & Mather