Testimonials

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something else.”

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context, and connection.”

“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

“The aim of marketing is to know and understand the customer so well that the product and service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available; i.e., logistics rather than salesmanship, and statistical distribution rather than promotion.”