New marketing stats revealed during Advertising Week XIII showed some amazing findings regarding Social Media, Mobile and even Television Networks. Social media platforms like Instagram, Facebook, Google, and Snapshot for example, are growing significantly on mobile devices. The data regarding Television was compelling as well:

Via adweek.com

There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever.The ad business, noted Carolyn Everson, Facebook’s vp of global marketing solutions, isn’t just getting into the game. “The shift to mobile,” she said, “has already bodybuilding-life.com happened.”

Advertising Week XII Reveals Amazing Marketing Stats

Without a doubt, these marketing stats prove that the only thing that is certain these days…is change. In times like these it’s more important than ever to stay on top of the latest trends. That includes doing what it takes to successfully market your product or service online and on mobile.

Tips to Staying On Top with New Media

Millennials are driving much of the growth in the overall economy. They spend their time across a lot of different kinds of media, so to reach them effectively consider being a jack-of-all-trades.

To start, you need a strong, diversified advertising plan. This plan should include a mix of traditional advertising, along with some ‘new’ media. Then you combine this with some engaging online marketing programs and popular social media platforms like Facebook, Twitter, Snapchat and Instagram.

This will give you a recipe for success in the ‘new’ marketing and media landscape that consumers live in today. And then when the latest marketing stats are released, you will find yourself leading the trend – instead of being somewhere in the back, or left behind.

When it comes to technology, facial recognition and emoji’s are two trends that have made great gain in popularity recently. Quick to capitalize on this is global advertising leader Coca-Cola, who just released a “Coke-moji” interactive ad campaign in Sweden that consists of a digital billboard that actually winks and smiles back at you when you do!

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard.

While facial-recognition software is probably going to be fairly commonplace in public spaces someday, right now, the technology certainly still has a “wow factor,” and Coke’s ad shows that the implications of facial recognition can go far beyond mobile and social.

Read the full story via adweek.com

https://www.youtube.com/watch?v=H2gvKrfZTAU

This is a great interactive ad execution – and shows just how far you can go when you blend technology with creativity to create effective advertising that strategically and literally engages with your target audience.