New marketing stats revealed during Advertising Week XIII showed some amazing findings regarding Social Media, Mobile and even Television Networks. Social media platforms like Instagram, Facebook, Google, and Snapshot for example, are growing significantly on mobile devices. The data regarding Television was compelling as well:

Via adweek.com

There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever.The ad business, noted Carolyn Everson, Facebook’s vp of global marketing solutions, isn’t just getting into the game. “The shift to mobile,” she said, “has already bodybuilding-life.com happened.”

Advertising Week XII Reveals Amazing Marketing Stats

Without a doubt, these marketing stats prove that the only thing that is certain these days…is change. In times like these it’s more important than ever to stay on top of the latest trends. That includes doing what it takes to successfully market your product or service online and on mobile.

Tips to Staying On Top with New Media

Millennials are driving much of the growth in the overall economy. They spend their time across a lot of different kinds of media, so to reach them effectively consider being a jack-of-all-trades.

To start, you need a strong, diversified advertising plan. This plan should include a mix of traditional advertising, along with some ‘new’ media. Then you combine this with some engaging online marketing programs and popular social media platforms like Facebook, Twitter, Snapchat and Instagram.

This will give you a recipe for success in the ‘new’ marketing and media landscape that consumers live in today. And then when the latest marketing stats are released, you will find yourself leading the trend – instead of being somewhere in the back, or left behind.

There’s no denying that technology has made a definitive impact in our lives. In looking back over the last 10 years at the world of Advertising specifically – those of us in the business have witnessed the way that it has forever changed the how, what, when, where, and why of effectively communicating with our targeted audience.

Lizzie Wedhelm, Pandora’s senior vice president of ad product and strategy, shares her perspective on the the Top 10 major changes in advertising over the last 10 years :

I’ve witnessed many dramatic shifts in the past decade, both in our company’s evolution and in the advertising industry. I’ve compiled my own list of the 10 significant things that have changed in advertising throughout this period of time.

1. Mobile Mania
2. Data-Driven
3. Quality Matters
4. Bite-Sized Content
5. Multi-Layered Media: The Attention Economy Is Here
6. Internet of Things
7. Keep It Simple
8. Connected Kids with Real Money
9. Offline ROI in Fewer Than Three Clicks
10. Consumers are the New Spokespeople

Check out the full story here

…And just think, we’re only getting started.  If you’re not prepared, it’s enough to put you at your wits end.

So as technology continues to evolve at lightening speed – so will the consumer – and the way that we engage and interact with them will radically change.

Often day-to-day. And in Real-Time.