What’s most interesting about the feat is that Snapchat has reached this milestone after clocking 2 billion video views per day in May this year and 3 billion just five weeks ago. The numbers clearly indicate the rapid growth of the company and its potential to help businesses reach more customers.

Implications for Businesses/Advertisers

There’s a bit of controversy however, regarding the 4 Billion daily views comparison with Facebook. Facebook counts a view when someone watches at least 3 seconds of autoplay in it’s News feed. Whereas Snapchat counts it upon click – and the experience is very different – with Snapchat grabbing the viewers attention by playing the video Full-screen, and for only 10 seconds. This makes for much stronger engagement with the viewer.

For businesses and advertisers, this validates that the views are likely real – something that they would pay more for (vs. Facebook). In addition, the ability to set a time limit allows you to create a unique call-to-action that creates true excitement.

The growing popularity of the app is motivating both Snapchat – and tech savvy businesses – to come up with creative ways to make the platform even more effective and engaging.

This incredible 4 Billion daily view achievement by Snapchat is catching the eye of all those businesses and entrepreneurs sitting on the sidelines thinking about or planning to develop a mobile app and capitalize on what could be just the beginning of another profitable run in the social messaging mobile app space.