As customers rely more on the internet to find out information about products or services and to make their purchases – it’s more important than ever for a Small Business to have a website that will help build credibility and convert a higher percentage of visitors to customers. Therefore website redesign is one of the most important things a small business can do to help succeed in business.

Building a website that converts users into leads is much harder. Ryan Landis, the owner of KitchenBuilders.net, came to us wanting just that a new website that brought in more leads. Fast forward two months and we ended up building a site that increased leads upwards of 57%. Thats over twice as many leads monthly that they receive all because of a website redesign.

The one thing you’ll notice when you visit the KitchenBuilders.net contact page is that we kept the form as simple as possible. The only two mandatory form fields are the name and email. We even made each service a check box to save the user from having to write it out. The reason why we did this is because research has found that there is an inverse correlation to the amount of form fields and conversion rate. The less fields you have, the higher your conversions will be.

When designing your new site’s forms, think about only the information that is absolutely necessary for you to collect the moment the user becomes a lead. Remember, you can always collect additional information later on.

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Website redesign can be the most effective way to increase brand awareness, online sales and new customer acquisition. Simply following a few of the most successful improvement tips can mean the difference between success and failure.

1. Create a brand.
2. Simplify your forms.
3. Create very clear call to actions.
4. Make sure it loads fast.
5. Make the content easy to read.

Lastly, remember to seek the help and guidance from a professional web designer and enjoy the journey. Working with the right professional can lead to more customers and better brand awareness for your Small Business.

What’s most interesting about the feat is that Snapchat has reached this milestone after clocking 2 billion video views per day in May this year and 3 billion just five weeks ago. The numbers clearly indicate the rapid growth of the company and its potential to help businesses reach more customers.

Implications for Businesses/Advertisers

There’s a bit of controversy however, regarding the 4 Billion daily views comparison with Facebook. Facebook counts a view when someone watches at least 3 seconds of autoplay in it’s News feed. Whereas Snapchat counts it upon click – and the experience is very different – with Snapchat grabbing the viewers attention by playing the video Full-screen, and for only 10 seconds. This makes for much stronger engagement with the viewer.

For businesses and advertisers, this validates that the views are likely real – something that they would pay more for (vs. Facebook). In addition, the ability to set a time limit allows you to create a unique call-to-action that creates true excitement.

The growing popularity of the app is motivating both Snapchat – and tech savvy businesses – to come up with creative ways to make the platform even more effective and engaging.

This incredible 4 Billion daily view achievement by Snapchat is catching the eye of all those businesses and entrepreneurs sitting on the sidelines thinking about or planning to develop a mobile app and capitalize on what could be just the beginning of another profitable run in the social messaging mobile app space.