In a brilliant bit of branding coup, Oscar Mayer has created and released an actual dating mobile app that aims to bring together like-minded people who share a deep and abiding love for…bacon!

Proving once again that “there’s an app for that” – this free iOS app called “Sizzl” aims to give dating apps like Tinder a run for their money and match up people nearby based on your preferences.  This is how it works:

Via adweek.com

You download the app, specify your bacon preferences in a customizable profile, upload photos and start swiping your greasy digits through pics of local fellow bacon lovers. Depending on how “Sizzl-ing” they are, you can message and meet up with other Sizzl users, based on a mutual-matching system, for what Oscar Mayer is calling “bacon-wrapped dates.”

“In love, as it is in bacon, it’s important to be discerning when selecting your perfect match and to never settle for less than the best,” Eric Dahmer, marketing director at Oscar Mayer, says in a statement. “We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we’re thrilled to give our true bacon lovers the chance to find each other and potentially meet their soulmates, in life and in bacon.”

https://youtu.be/Vh3RuV-xoZc

This Sizzl app from Oscar Mayer is a great example of what you get when you take a pinch of strategy, mix in 3 parts creativity, add a bit of branding – and package it all in a custom developed mobile app cleverly designed to engage your core and desired target audience and generate buzz.

Very clever indeed!

If you want to check out the Sizzl app for yourself – it’s only available for download for the next 6 months – and exclusively on iOS, for iPhone 5 and up (sorry Android and Windows users).

What’s most interesting about the feat is that Snapchat has reached this milestone after clocking 2 billion video views per day in May this year and 3 billion just five weeks ago. The numbers clearly indicate the rapid growth of the company and its potential to help businesses reach more customers.

Implications for Businesses/Advertisers

There’s a bit of controversy however, regarding the 4 Billion daily views comparison with Facebook. Facebook counts a view when someone watches at least 3 seconds of autoplay in it’s News feed. Whereas Snapchat counts it upon click – and the experience is very different – with Snapchat grabbing the viewers attention by playing the video Full-screen, and for only 10 seconds. This makes for much stronger engagement with the viewer.

For businesses and advertisers, this validates that the views are likely real – something that they would pay more for (vs. Facebook). In addition, the ability to set a time limit allows you to create a unique call-to-action that creates true excitement.

The growing popularity of the app is motivating both Snapchat – and tech savvy businesses – to come up with creative ways to make the platform even more effective and engaging.

This incredible 4 Billion daily view achievement by Snapchat is catching the eye of all those businesses and entrepreneurs sitting on the sidelines thinking about or planning to develop a mobile app and capitalize on what could be just the beginning of another profitable run in the social messaging mobile app space.