With few constants we find ourselves dependent on simple things that give us a sense of stability. Even though the average person is exposed to upwards of 5,000 brand messages per day, the consistency of those brands give us a sense of normalcy. So when that changes too, we don’t like it.

Last week Google unveiled its redesigned, mobile-friendly logo, which updates the font from a crisp, sharply defined san serif wordmark, to a blockier, rounded sans-serif. Despite its cutesy introductory animation on Google’s homepage, the new logo made me uneasy. On some days it’s my one constant, and while that sad fact should probably unsettle me more than the subtle logo alteration, Googles move threw me nonetheless.

Despite its cutesy introductory animation on Google’s homepage, the new logo made me uneasy. Both at work and outside it, I’m dependent on Google’s search-engine. On some days it’s my one constant, and while that sad fact should probably unsettle me more than the subtle logo alteration, Google’s move threw me nonetheless. I wasn’t alone. “I hate it,” my friend announced over Gchat. “It looks like the scribbling of a child.”

An informal Ad Age poll showed that most readers were also against the shift, and the reaction on social media – which, to be fair, tilts toward negative reviews – was decidedly underwhelmed.

Check out the full story here…

Ahh, change. It’s often a four letter word (Actually it’s six letters, but work with me). Unless someone is a seasoned designer, experienced marketer or advertising pro chances are they won’t be able to express exactly why they do or don’t like a new logo design. They just know how they feel when they see it. More correctly stated, “When they don’t see the logo they have become accustomed to seeing.”

Need a New Logo or Logo Redesign?

If you are looking to have a new logo created – or perhaps just want to update your existing logo – consider working with someone who specializes in logo design or logo redesigns. They will be able to help you avoid many of the pitfalls that come with branding or re-branding your company or product.

However, even working with someone to create a professional logo design is not a guarantee that everyone will immediately like the new design. They may even write articles or blogs about just how much they and their friends “Hate it!”

But don’t worry, with one more ingredient, “Time”, change will begin to shift in your direction as your logo begins to be accepted as the norm and starts working in your favor.

There’s no denying that technology has made a definitive impact in our lives. In looking back over the last 10 years at the world of Advertising specifically – those of us in the business have witnessed the way that it has forever changed the how, what, when, where, and why of effectively communicating with our targeted audience.

Lizzie Wedhelm, Pandora’s senior vice president of ad product and strategy, shares her perspective on the the Top 10 major changes in advertising over the last 10 years :

I’ve witnessed many dramatic shifts in the past decade, both in our company’s evolution and in the advertising industry. I’ve compiled my own list of the 10 significant things that have changed in advertising throughout this period of time.

1. Mobile Mania
2. Data-Driven
3. Quality Matters
4. Bite-Sized Content
5. Multi-Layered Media: The Attention Economy Is Here
6. Internet of Things
7. Keep It Simple
8. Connected Kids with Real Money
9. Offline ROI in Fewer Than Three Clicks
10. Consumers are the New Spokespeople

Check out the full story here

…And just think, we’re only getting started.  If you’re not prepared, it’s enough to put you at your wits end.

So as technology continues to evolve at lightening speed – so will the consumer – and the way that we engage and interact with them will radically change.

Often day-to-day. And in Real-Time.