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Marketing Stats: New Data from Advertising Week XII
- October 4, 2015
- Posted by: wcolvard
- Category: Advertising, Marketing, Mobile, Social Media
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If you had a sneaky little suspicion that social media and mobile was having a very real impact on the marketing industry, you were absolutely right. And we have the numbers to back up that gut feeling of yours. New marketing stats revealed during Advertising Week XIII showed some amazing findings regarding Social Media, Mobile
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The Budget For A Logo Design Depends on Your Situation
- October 1, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Business
I recently had lunch with an old friend. During the conversation he begin to talk about a new business he was starting. He was excited about the process of establishing his business and the process he and his team had to undertake to get started. The conversation soon turned to the cost associated with
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Creative Packaging Switcheroo: Snickers Replaces Brand Name with Brutal Honesty
- September 22, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Marketing
Snickers Replaces Brand Name with Friendly Insults in Creative Packaging Roll-out Popular candy brand Snickers continues the trend of personalization by actually replacing it’s very own brand name with new creative packaging that features 21 humorous hunger symptoms. Continuing with it’s current “You’re Not You When You’re Hungry” campaign – these “Hunger Bars” are
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Dating Mobile App for Bacon Lovers Sizzl’s!
- September 16, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Mobile Apps
Creative Branding Helps Bacon Lovers Meat One Another In a brilliant bit of branding coup, Oscar Mayer has created and released an actual dating mobile app that aims to bring together like-minded people who share a deep and abiding love for…bacon! Proving once again that “there’s an app for that” – this free iOS app
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Can you Recognize the Famous Logos in this Clever Branding Video?
- September 14, 2015
- Posted by: wcolvard
- Category: Branding
Branding is critically important to any product and company. We know this instinctively – either as advertising and marketing professionals – or as consumers in the marketplace. Done well, effective branding creates true corporate value and an emotional connection that can be worth billions. Names Those Brands…In 60 Seconds [responsive_vimeo 122829909] Via adweek.com “Even