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  • Touching Consumers In A Special Way

    • December 25, 2016
    • Posted by: wcolvard
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    Touching Consumers In A Special WayMrs. Smith’s Greeting Cards Mrs. Smith’s needed to smooth out the severe peaks and valleys of seasonal sales. Most families bake many traditional pie favorites during the extended holiday season. But far fewer celebrate with pies the remaining six to nine months. What could we do to overcome months and
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  • Building Excitement & Goodwill

    • December 25, 2016
    • Posted by: wcolvard
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    Building Excitement & GoodwillWith Trade...and Consumers Mini-mints category leader Tic Tac had experienced a 38-year run as pioneer and volume leader. But the category was already breathlessly crowded and premium-priced Altoids had gained the upper hand in dollar sales. Was there an idea big enough to bring the brand back to it's former glory -
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