HomeCase StudiesConsumer Promotion

  • Touching Consumers In A Special Way

    • December 25, 2016
    • Posted by: wcolvard
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    Touching Consumers In A Special WayMrs. Smith’s Greeting Cards Mrs. Smith’s needed to smooth out the severe peaks and valleys of seasonal sales. Most families bake many traditional pie favorites during the extended holiday season. But far fewer celebrate with pies the remaining six to nine months. What could we do to overcome months and
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  • Building Excitement & Goodwill

    • December 25, 2016
    • Posted by: wcolvard
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    Building Excitement & GoodwillWith Trade...and Consumers Mini-mints category leader Tic Tac had experienced a 38-year run as pioneer and volume leader. But the category was already breathlessly crowded and premium-priced Altoids had gained the upper hand in dollar sales. Was there an idea big enough to bring the brand back to it's former glory -
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  • The Power of Multicultural

    • December 22, 2016
    • Posted by: wcolvard
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    The Power of MulticulturalTapping into Opportunity Heineken was America’s flagship import, but ended the year with the industry’s weakest growth in a decade. So Heineken planned to block further inroads of Mexican brands, and capitalize on strong brand equity in secondary consumer market segments. But the step that yielded immediate results? Tapping into the power
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  • Winning Hearts and Minds

    • December 21, 2016
    • Posted by: wcolvard
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    Winning Hearts and MindsWhile Running An Election The Edwards Baking Co. gourmet dessert line needed to extend brand equity from an established base in institutional and delivery segments to a stronger position on grocery shelves. Was there an idea big enough to accelerate a marketing task that would ordinarily take years and tens of millions
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