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Five Keys To Successful Small Business Website Redesign
- October 2, 2015
- Posted by: wcolvard
- Category: Branding, Business, Marketing, Web Design, Website
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Today, small businesses face many different challenges every single day that can end either in success; or mean the end of a dream. As customers rely more on the internet to find out information about products or services and to make their purchases – it’s more important than ever for a Small Business to have
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The Budget For A Logo Design Depends on Your Situation
- October 1, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Business
I recently had lunch with an old friend. During the conversation he begin to talk about a new business he was starting. He was excited about the process of establishing his business and the process he and his team had to undertake to get started. The conversation soon turned to the cost associated with
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Change Is Hard: Why We Hate Logo Redesigns
- September 23, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Business, Marketing
As we go on with our daily lives there are many things that are constantly changing and completely out of our control. The stock market, gas prices, the latest fashion trend or who the Kardashian sisters are dating, marrying or whatever. With few constants we find ourselves dependent on simple things that give us a
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Creative Packaging Switcheroo: Snickers Replaces Brand Name with Brutal Honesty
- September 22, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Marketing
Snickers Replaces Brand Name with Friendly Insults in Creative Packaging Roll-out Popular candy brand Snickers continues the trend of personalization by actually replacing it’s very own brand name with new creative packaging that features 21 humorous hunger symptoms. Continuing with it’s current “You’re Not You When You’re Hungry” campaign – these “Hunger Bars” are
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Dating Mobile App for Bacon Lovers Sizzl’s!
- September 16, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Mobile Apps
Creative Branding Helps Bacon Lovers Meat One Another In a brilliant bit of branding coup, Oscar Mayer has created and released an actual dating mobile app that aims to bring together like-minded people who share a deep and abiding love for…bacon! Proving once again that “there’s an app for that” – this free iOS app
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Can you Recognize the Famous Logos in this Clever Branding Video?
- September 14, 2015
- Posted by: wcolvard
- Category: Branding
Branding is critically important to any product and company. We know this instinctively – either as advertising and marketing professionals – or as consumers in the marketplace. Done well, effective branding creates true corporate value and an emotional connection that can be worth billions. Names Those Brands…In 60 Seconds [responsive_vimeo 122829909] Via adweek.com “Even
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American Pharoah – The Most Brand-Friendly Horse Ever
- June 6, 2015
- Posted by: wcolvard
- Category: Branding, Marketing
It has been quite some time since a horse race had caused so much chatter, buzz, and excitement all across the nation. This weekend, old and new fans alike will be eagerly anticipating and wondering if American Pharoah will win the Triple Crown. …But it’s not just fans. Madison Avenue and fellow marketers are watching
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Riley Curry and the Power of Opportunity Marketing
- June 6, 2015
- Posted by: wcolvard
- Category: Branding, Marketing
These days sports are about much more than just good sportsmanship and great entertainment – it’s a money-making machine for players, teams and sponsors. Every athlete it seems has their own shoe, shirt or even fragrance; and team marketing is even bigger. That’s why both the National Basketball Association and the Golden State Warriors must
