HomenewsAdvertising

  • Marketing Stats: New Data from Advertising Week XII

    • October 4, 2015
    • Posted by: wcolvard
    • Category: Advertising, Marketing, Mobile, Social Media
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    If you had a sneaky little suspicion that social media and mobile was having a very real impact on the marketing industry, you were absolutely right. And we have the numbers to back up that gut feeling of yours. New marketing stats revealed during Advertising Week XIII showed some amazing findings regarding Social Media, Mobile

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  • Creative Packaging Switcheroo: Snickers Replaces Brand Name with Brutal Honesty

    • September 22, 2015
    • Posted by: wcolvard
    • Category: Advertising, Branding, Marketing
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      Snickers Replaces Brand Name with Friendly Insults in Creative Packaging Roll-out Popular candy brand Snickers continues the trend of personalization by actually replacing it’s very own brand name with new creative packaging that features 21 humorous hunger symptoms.  Continuing with it’s current “You’re Not You When You’re Hungry” campaign – these “Hunger Bars” are

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  • Dating Mobile App for Bacon Lovers Sizzl’s!

    • September 16, 2015
    • Posted by: wcolvard
    • Category: Advertising, Branding, Mobile Apps
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    Creative Branding Helps Bacon Lovers Meat One Another In a brilliant bit of branding coup, Oscar Mayer has created and released an actual dating mobile app that aims to bring together like-minded people who share a deep and abiding love for…bacon! Proving once again that “there’s an app for that” – this free iOS app

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  • Interactive Ad by Coca-Cola Mimics Your Facial Expressions!

    • September 16, 2015
    • Posted by: wcolvard
    • Category: Advertising
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    Have a Coke (a Wink) and a Smile When it comes to technology, facial recognition and emoji’s are two trends that have made great gain in popularity recently. Quick to capitalize on this is global advertising leader Coca-Cola, who just released a “Coke-moji” interactive ad campaign in Sweden that consists of a digital billboard that

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  • Snapchat Passes 4 Billion Video Views Per Day

    • September 13, 2015
    • Posted by: wcolvard
    • Category: Advertising, Mobile Apps
    No Comments

    Social media messaging app Snapchat has recently announced a significant milestone. Users of the the popular mobile app now view over 4 billion videos per day. This ties it with the daily views that Facebook revealed in April 2015. Here’s more via smallbiztrends.com What’s most interesting about the feat is that Snapchat has reached this

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  • 10 Things That Changed Advertising Over the Last 10 Years

    • September 11, 2015
    • Posted by: wcolvard
    • Category: Advertising, Mobile
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      There’s no denying that technology has made a definitive impact in our lives. In looking back over the last 10 years at the world of Advertising specifically – those of us in the business have witnessed the way that it has forever changed the how, what, when, where, and why of effectively communicating with

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  • Coca-Cola and Mean Joe Greene: Back Together Again

    • September 7, 2015
    • Posted by: wcolvard
    • Category: Advertising
    No Comments

      Coca-Cola is dipping into it’s archive of ‘classic’ advertising to bring back one of the most iconic commercials in history. Technically called “Early Showers”, the 60-second Mean Joe Greene spot will air during the Nascar Darlington Raceway Southern 500 race in South Carolina. As many remember, in the 1979 ad Pittsburg Steelers Hall of

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