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Can you Recognize the Famous Logos in this Clever Branding Video?
- September 14, 2015
- Posted by: wcolvard
- Category: Branding
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Branding is critically important to any product and company. We know this instinctively – either as advertising and marketing professionals – or as consumers in the marketplace. Done well, effective branding creates true corporate value and an emotional connection that can be worth billions. Names Those Brands…In 60 Seconds [responsive_vimeo 122829909] Via adweek.com “Even
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Snapchat Passes 4 Billion Video Views Per Day
- September 13, 2015
- Posted by: wcolvard
- Category: Advertising, Mobile Apps
Social media messaging app Snapchat has recently announced a significant milestone. Users of the the popular mobile app now view over 4 billion videos per day. This ties it with the daily views that Facebook revealed in April 2015. Here’s more via smallbiztrends.com What’s most interesting about the feat is that Snapchat has reached this
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U.S. Spends More Time in Mobile Apps than Watching TV
- September 13, 2015
- Posted by: wcolvard
- Category: Mobile, Mobile Apps
It’s Official! For the first time, people are spending more time using their mobile apps than watching television. According to the latest study from Flurry Analytics, U.S. consumers spent 198 minutes per day using mobile apps vs. 168 minutes watching TV. These numbers are up from 2014 – and do not include time spent
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10 Things That Changed Advertising Over the Last 10 Years
- September 11, 2015
- Posted by: wcolvard
- Category: Advertising, Mobile
There’s no denying that technology has made a definitive impact in our lives. In looking back over the last 10 years at the world of Advertising specifically – those of us in the business have witnessed the way that it has forever changed the how, what, when, where, and why of effectively communicating with
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Most Popular: iPhone 6 Represents 30% of All iPhones
- September 8, 2015
- Posted by: wcolvard
- Category: Mobile
On the eve of Apple announcing it’s latest slate of devices and upgrades – Localytics has just released a special report stating that the most popular iPhone model on the market is the iPhone 6. Here is a breakout of the iPhone models and their percentage of the iPhone market: iPhone 6: 30.1% iPhone
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Coca-Cola and Mean Joe Greene: Back Together Again
- September 7, 2015
- Posted by: wcolvard
- Category: Advertising
Coca-Cola is dipping into it’s archive of ‘classic’ advertising to bring back one of the most iconic commercials in history. Technically called “Early Showers”, the 60-second Mean Joe Greene spot will air during the Nascar Darlington Raceway Southern 500 race in South Carolina. As many remember, in the 1979 ad Pittsburg Steelers Hall of
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“Do I Need a Website Redesign?” Here’s Your Answer
- September 6, 2015
- Posted by: wcolvard
- Category: Web Design
Developing and launching a successful website can be a true labor of love. No doubt you’ve probably put a lot of time, energy, and effort into your current site. In time however, you will need to seriously consider whether or not a website redesign is in order. But how do you know if that’s
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Top Business Lessons From Billionaire Mentors
- September 4, 2015
- Posted by: wcolvard
- Category: Advertising, Business, Marketing
If you’re a business owner, you’re probably always seeking high-quality tips and advice on being a more successful entrepreneur. And you want to learn from the very best. That’s why iconic leaders like Billionaire Businessman Mark Cuban serve as virtual mentors to literally millions of entrepreneurs around the world, due to their drive, determination, and
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Mobile Apps Use Falls Sharply After First 6 Months
- September 3, 2015
- Posted by: wcolvard
- Category: Advertising, Mobile Apps
A new study just released from Adobe finds that on average, most mobile apps reach 50% of their lifetime usage within the first 6 months. If you’re a typical mobile user, you know the drill: (1) Find that cool, awesome new app in the app store. (2) Download it. (3) Use it once or twice.
