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Marketing Stats: New Data from Advertising Week XII
- October 4, 2015
- Posted by: wcolvard
- Category: Advertising, Marketing, Mobile, Social Media
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If you had a sneaky little suspicion that social media and mobile was having a very real impact on the marketing industry, you were absolutely right. And we have the numbers to back up that gut feeling of yours. New marketing stats revealed during Advertising Week XIII showed some amazing findings regarding Social Media, Mobile
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Five Keys To Successful Small Business Website Redesign
- October 2, 2015
- Posted by: wcolvard
- Category: Branding, Business, Marketing, Web Design, Website
Today, small businesses face many different challenges every single day that can end either in success; or mean the end of a dream. As customers rely more on the internet to find out information about products or services and to make their purchases – it’s more important than ever for a Small Business to have
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The Budget For A Logo Design Depends on Your Situation
- October 1, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Business
I recently had lunch with an old friend. During the conversation he begin to talk about a new business he was starting. He was excited about the process of establishing his business and the process he and his team had to undertake to get started. The conversation soon turned to the cost associated with
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Change Is Hard: Why We Hate Logo Redesigns
- September 23, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Business, Marketing
As we go on with our daily lives there are many things that are constantly changing and completely out of our control. The stock market, gas prices, the latest fashion trend or who the Kardashian sisters are dating, marrying or whatever. With few constants we find ourselves dependent on simple things that give us a
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Creative Packaging Switcheroo: Snickers Replaces Brand Name with Brutal Honesty
- September 22, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Marketing
Snickers Replaces Brand Name with Friendly Insults in Creative Packaging Roll-out Popular candy brand Snickers continues the trend of personalization by actually replacing it’s very own brand name with new creative packaging that features 21 humorous hunger symptoms. Continuing with it’s current “You’re Not You When You’re Hungry” campaign – these “Hunger Bars” are
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Mobile Apps & Business: Customer Service Is #1 Priority
- September 17, 2015
- Posted by: wcolvard
- Category: Mobile, Mobile Apps
Businesses Say Customer Service is the #1 Priority for Mobile Apps A new survey by FollowAnalytics of mid-size and large companies reports that for businesses building mobile apps, their #1 priority for doing so was to improve Customer Service. This might be a surprise to those who assume that a business would mainly get
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7 Community Bank Marketing Strategies You Must Know
- September 17, 2015
- Posted by: wcolvard
- Category: Marketing, Social Media
Community Bank Marketing Strategies If you’re a Marketing Director at a Community Bank, you probably have a lot of Now What? Moments. Constantly pulled in many directions. Juggling multiple tasks and responsibilities. Not enough staff or resources. You get the idea. It’s during times like thesea when you must be clear-headed and efficient in your
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Dating Mobile App for Bacon Lovers Sizzl’s!
- September 16, 2015
- Posted by: wcolvard
- Category: Advertising, Branding, Mobile Apps
Creative Branding Helps Bacon Lovers Meat One Another In a brilliant bit of branding coup, Oscar Mayer has created and released an actual dating mobile app that aims to bring together like-minded people who share a deep and abiding love for…bacon! Proving once again that “there’s an app for that” – this free iOS app
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Interactive Ad by Coca-Cola Mimics Your Facial Expressions!
- September 16, 2015
- Posted by: wcolvard
- Category: Advertising
Have a Coke (a Wink) and a Smile When it comes to technology, facial recognition and emoji’s are two trends that have made great gain in popularity recently. Quick to capitalize on this is global advertising leader Coca-Cola, who just released a “Coke-moji” interactive ad campaign in Sweden that consists of a digital billboard that
