- August 30, 2015
- Posted by: wcolvard
- Category: Marketing
If you’re a small business owner, you know what it can be like…
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Not having the time or resources to carefully think through everything involved with your business
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Making critical decisions based solely on “your gut”
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Losing money on marketing
If this sounds like you, you’ll benefit from reading the 4 four harsh marketing lessons that four other small business learned via entrepreneur.com:
Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business.
We don’t have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well — it’s not so good, especially when it comes to marketing.
But don’t worry. You’re not alone. I hand-picked four of the many winners of a recent marketing contest called the Spark Business Member Casting Call that was sponsored by Capital One Bank (a client of my company, but I am not being compensated to write this) and asked them about a big marketing mistake each made.
Around here we call these “Morris Creative“. Morris Creative is no joke – and can be absolutely horrible to deal with. But if you surround yourself with the right group of people, you can walk away from the experience with a laugh and a valuable lesson-learned.